Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often vastly different from an advertiser’s...
View ArticleBeyond Last Touch: Understanding Campaign Effectiveness
How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?
View ArticleSix Things You Need To Know About Real-Time Advertising
At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting...
View ArticleFollow. Reach. Convert: Smart Retargeting/Remarketing, Adam Berke
As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, such as making a purchase. This has led a rising number of advertisers to...
View ArticleFollow. Reach. Convert: Smart Retargeting/Remarketing, Brian Easter
As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, such as making a purchase. This has led a rising number of advertisers to...
View ArticleFacebook Exchange News Feed By the Numbers: The Ultimate Performance...
With it's proven return-on-investment, retargeting on Facebook Exchange has now allowed marketers to harness the power of Facebook's most prominent real estate, the News Feed.
View ArticleProgrammatic Trading: Harnessing the Power of New Display Opportunities,...
With a third of ads now bought and sold programmatically, advertisers can no longer afford to remain on the sidelines of automated ad buying. But is programmatic buying ready for the big time?
View ArticleThe RTB Opportunity for Online Marketers: Truths & Myths for Performance...
Search marketers are best positioned to capitalize on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation.
View ArticleTop 5 Display Advertising Trends in 2013
Surprising new trends in the display advertising ecosystem will make you rethink your current strategies and spark ROI-improving enhancements to your plans and initiatives.
View ArticleSeven Questions Every Advertiser Should Ask About Ad Performance
With so much data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance...
View ArticleThe Display Advertising Playbook
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read...
View ArticlePreaching to the Almost Converted: Smart Retargeting/Remarketing, Guy Levine
Concepts of where retargeting sits in display: done correctly, retargeting is one of the most powerful tools we have. However, it's also one of the most misunderstood.
View ArticlePreaching to the Almost Converted: Smart Retargeting/Remarketing, Sri Sharma
Concepts of where retargeting sits in display: done correctly, retargeting is one of the most powerful tools we have. However, it's also one of the most misunderstood.
View Article6 Aspects to Test for Successful Display Campaigns
$20 Billion - that's the display advertising market. To get your share, you must test these 6 aspects of campaigns you run: your offering, ad attractiveness and content, landing page/website, audience,...
View ArticleHow Media Buyers Find Successful Traffic Sources Using Media Intelligence
A Media Buyer’s job is not easy. Media Intelligence can make more efficient, more effective, and more fun, with a formula for finding the right traffic sources that will lead buyers to your offering.
View ArticleAd Optimisation in Multi-Channel Digital Advertising, Jon Myers
In a multi-channel environment, what are the challenges faced by marketers who have disparate data sources and difficulties in separating causation and correlation? Once these challenges are...
View ArticleAd Optimisation in Multi-Channel Digital Advertising, Sam Fenton-Elstone
In a multi-channel environment, what are the challenges faced by marketers who have disparate data sources and difficulties in separating causation and correlation? Once these challenges are...
View ArticleRemarketing and Behavioral Ads: What's New?, Andrew Goodman
An increasing proportion of the online display ad spend is running through behavioral, as opposed to themed, channels. While popular debate centers around such advertising being 'creepy,' if done...
View ArticleRemarketing and Behavioral Ads: What's New?, Christopher Hansen
An increasing proportion of the online display ad spend is running through behavioral, as opposed to themed, channels. While popular debate centers around such advertising being 'creepy,' if done...
View ArticleCRM Retargeting and the CMO/CIO Evolution, Dave Hendricks
Ad Tech and new 'Custom Audience' capabilities are intersecting with CRM to create new ways to reach customers across multiple channels and touchpoints. Learn from real case studies why custom audience...
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